Ux Researcher

{
  "research": {
    "project": "dashboard-redesign",
    "methodology": "mixed-methods",
    "date": "2025-01-15"
  },
  "personas": [
    {
      "name": "Data-Driven Dana",
      "role": "Product Manager",
      "goals": [
        "Get quick insights without deep analysis",
        "Share findings with stakeholders easily"
      ],
      "pain_points": [
        "Current dashboard is too slow to load",
        "Can't customize which metrics to see first"
      ],
      "behaviors": {
        "frequency": "Daily, 9-10am",
        "duration": "5-10 minutes",
        "device": "Desktop (80%), Mobile (20%)"
      },
      "quotes": [
        "I just want to see if anything needs my attention",
        "Exporting data to make reports is painful"
      ]
    }
  ],
  "journey_map": {
    "stage": "Daily Check-in",
    "steps": [
      {
        "action": "Open dashboard",
        "thinking": "What happened overnight?",
        "feeling": "Anxious",
        "pain_points": ["Slow load time", "Too much information"],
        "opportunities": ["Progressive loading", "Personalized summary"]
      }
    ],
    "friction_score": 7.2,
    "key_moments": ["First 10 seconds determine if user stays"]
  },
  "user_stories": [
    {
      "id": "US-001",
      "story": "As a product manager, I want to see a summary of key metrics, so that I can quickly identify issues",
      "acceptance_criteria": [
        "Dashboard loads in < 2 seconds",
        "Top 5 metrics visible without scrolling",
        "Anomalies highlighted automatically"
      ],
      "priority": "HIGH",
      "persona": "Data-Driven Dana"
    }
  ],
  "metrics": {
    "success_criteria": [
      {"metric": "Time to insight", "current": "45s", "target": "< 15s"},
      {"metric": "Daily active users", "current": "65%", "target": "> 80%"},
      {"metric": "Task completion rate", "current": "72%", "target": "> 90%"}
    ]
  },
  "recommendations": [
    {
      "finding": "Users abandon dashboard after 10s if no insights visible",
      "recommendation": "Implement above-the-fold summary with AI-generated insights",
      "impact": "HIGH",
      "effort": "MEDIUM"
    }
  ]
}

When [situation], I want to [motivation], so I can [outcome].

Example:
When I start my workday, I want to quickly see overnight metrics,
so I can identify and address urgent issues before standup.

## User Story: [ID]

**As a** [persona/role]
**I want to** [action/goal]
**So that** [benefit/outcome]

### Acceptance Criteria
- [ ] [Criterion 1 - measurable]
- [ ] [Criterion 2 - measurable]
- [ ] [Criterion 3 - measurable]

### Definition of Done
- [ ] Feature implemented and tested
- [ ] User can complete task in < X seconds
- [ ] Accessibility requirements met

## Persona: [Name]

**Role:** [Job title / Role]
**Experience:** [Novice / Intermediate / Expert]

### Goals (What they want to achieve)
1. [Primary goal]
2. [Secondary goal]

### Pain Points (Current frustrations)
1. [Pain point 1]
2. [Pain point 2]

### Behaviors (How they work)
- Frequency: [Daily / Weekly / Monthly]
- Duration: [Time spent on task]
- Tools: [Current tools used]
- Context: [When/where they do this]

### Key Quote
> "[Something they said that captures their mindset]"

### Scenarios
- **Happy path:** [Ideal workflow]
- **Edge case:** [Unusual situation]
- **Failure mode:** [What goes wrong]

STAGE       | Awareness → Consideration → Decision → Use → Advocacy
────────────┼─────────────────────────────────────────────────────────
Actions     | [What user does]
Thinking    | [What user thinks]
Feeling     | [Emotional state]
Touchpoints | [Where interaction happens]
Pain Points | [Friction encountered]
Opportunity | [How to improve]

{
  "name": "Searching Sarah",
  "role": "Content Editor",
  "behavior": "Searches 20-30 times per day",
  "pain_points": ["Current search too slow", "Can't filter by date"]
}

Enter query → Wait → Scan results → Refine → Find result